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To celebrate National Peanut Butter Lover’s Day, celebrated on March 1, peanut butter manufacturer Jif has partnered with the GIF-hosting platform Giphy to create a limited-edition version of its 40-ounce jars of peanut butter that feature a double-sided label says ‘JIF’ on one side and ‘GIF’ on the other. The design, of course, is a nod to the seemingly never-ending debate about how the animated image format is pronounced.
In the product listing, Jif had the following to say about ‘Setting the record straight, one jar at a time:’
‘The debate over how to pronounce GIF has been raging for too long. Hard G or Soft G? “Gif” or “Jif?” If only there was a co-branded, limited-edition jar of edible education to finally set the record straight. A collaboration between two titans of pronunciation that unequivocally declares, “Jif is peanut butter, GIFs are animations.” This is your lucky day, and this is that jar.’
Despite the creator of the GIF format, Steve Wilhite, confirming the acronym was pronounced with a soft G, the debate rages on. The fight over the pronunciation even has its own Wikipedia section within the GIF entry and a website dedicated to the cause breaks down, in detail, the rationale for it being pronounced with a hard G.
To—quite literally—top it all off, the lid of the limited-edition 40-ounce jar of peanut butter reads, ‘If you’ve ever called a GIF a “Jif,” we forgive you.’
You can pick up one of the limited-edition jars on Amazon for $10.
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